About
Strategic communications consultant
I help companies tell their story, grow their business and plan for and manage issues.
Here's how that can help you:
Stakeholder-centric strategies: Drive understanding and business value through timely, clear, and purposeful communication.
Storytelling with impact: Share your story in ways that resonate with your audiences, align with your values and achieve results.
Proactive reputation management: Build a strong foundation and navigate issues before and as they arise.
I’ve worked with globally recognised and highly regulated organisations. Read about my experience and previous roles below.
Expertise
Two decades of experience across corporate, agency and journalism
Comfortable with highly regulated businesses and complex subject matter
Knowledge of capital markets, wealth management and banking
Experience in ethical, ESG and nature-positive investing
Former journalist skilled at writing statements, messaging and long-form copy
Organised, professional, efficient and a calm head (or so I’ve been told)
Experience
2004
After completing a Bachelor of Communication specialising in journalism at the University of Canberra, I began my career covering local news for a community newspaper in regional NSW.
In 2006, I moved to Sydney where I sourced and wrote daily news for the wealth management trade publication Money Management and later as a business and wealth reporter for The Australian.
My first communications role was media adviser to the industry association representing financial services, the Financial Services Council, followed by a senior media relations role with Westpac’s wealth management arm BT Financial Group.
2012
In 2012, I moved to New York and worked above the floor of the New York Stock Exchange, where I was responsible for external communications concerning its trading systems and regulatory department. It was a fast paced and high stakes role with constant inbounds from media, a full program of proactive PR and an always-on approach to issues management.
I later returned to Australia as a solo communications consultant, delivering strategy, media relations, issues management and content creation to a mix of clients.
2021
In 2021, I joined the PR and digital marketing firm BlueChip Communication, delivering communication strategy and issues management to ASX-listed companies, super funds, start-ups and scale-ups.
Later, as Head of Consulting, I led a team of consultants to develop and execute strategies for achieving brand awareness, profile raising and lead generation across a portfolio of financial services companies.
A highlight of the job was designing and delivering four-hour crisis simulations for uncovering vulnerabilities and improving preparedness as part of a full-service crisis management offering.
2024
In 2024, I launched SRPR to provide clients in business and financial services with freelance and fractional communication support from a 20-year professional.
Today
As a communications consultant available for fractional, freelance or project-based support, I help future-focused companies tell their story, grow their business and plan for and manage issues through strategic communications.
Book your introductory call
Contact me to schedule your free introductory call to explore your company’s goals, challenges and opportunities.